Adventures in Japanese Digital Transformation

Published: June 20, 2023, updated: January 4, 2025

This is about having a non-Japanese name living as an immigrant in Japan and trying to get a SIM card with UQ Mobile.

My name on my 三井住友 (SMBC) credit card is written like this:

FIRST_NAME_INITIAL LAST_NAME

If you are Joseph Robinette Biden Jr., your name would probably be written like so

J BIDEN

If Joseph Robinette had a resident card in Japan (在留カー ド), his name would most likely be written as

BIDEN JR JOSEPH ROBINETTE

This is where we head into troubled territory. When signing up for a mobile phone provider in Japan, you have to identify yourself with your full name and provide a government-issued ID for verification.

With UQ mobile, you need to give them two pieces of data: your last name (性) and first name (名). If you are Joseph Robinette, you would give them the following:

Note the lack of lowercase characters or punctuation. There probably are some wacky Japan reasons for that.

Unfortunately, this led me to be declined by UQ Mobile. Trying to truthfully provide your data isn’t enough. You need to make your circle-shaped name fit into a squared hole: the hegemony of naming convention for people born a Japanese national. I was told:

クレジットカードのご名義がお申込ご本人さまと相違しているため

God forbid someone accidentally deviates from the norm. This has been a recurring experience for the last 6 years of living here. Repeatedly, I’m told that my name is too long (more than 4 characters last/first each). Or, that my name has too many ゥ, ィ, or ヴ, or spaces between first names. It confuses those poor machines that are still running on SHIFT-JIS.

Of course, neither UQ Mobile nor my credit card number provides phone support, so I’m back to walking into a physical store and getting an appointment to get a phone number.

It sucks because I need a phone number and SMS-based 2-factor authentication has invaded our personal lives, when

Those who spend too much time on specific living-in-Japan forums (or subrxxxits) know this issue too well. Who likes being told their name is wrong, doesn’t match, or is invalid? After all, don’t you or I know our own name the best?

Japan has had Minister for Digital for the last 3 years. The issue of names being hard to spell has been known for much longer, probably with Francis Xavier, or, on his 在留カード: XAVIER FRANCIS, and according to SMBC: F XAVIER

How can this country attract foreign talent, foreign startups, and foreign investors if a simple thing like signing up for an eSIM card online doesn’t work?

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